Interim Senior Brand Manager – FMCG Foods

5 month FTC – Immediate Start

c.£50,000 plus £6,500 cash car allowance + bonus

East of England/Hybrid Working

TP885661

Highly Agile/Flexible working with approx. 1 day/week office based

Busy and challenging opportunity for an immediate starter to bring broad-based FMCG brand skills, energy, passion and commercial savvy to this well-known food business, part of a major multi-national food company with multiple brands.

If you’re ‘foodie’, passionate about new tastes and maybe baking and cooking too, this is a super interim opportunity for a seasoned SBM or maybe ambitious Brand Manager.  Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans for the future.

We’re looking for a talented, driven and commercially astute marketeer to join the team, and take on a number of keyprojects including managing integrated comms and digital initiatives, EPD, NPD, positioning and packaging projects and category and commercial initiatives. This is great opportunity to gain real autonomy and hands-on responsibility, working on a brand with a loyal following and found in many kitchen cupboards across the UK.  It offers real breadth of pure brand building, commercial thinking and innovation/renovation strategy.

Key Responsibilities include:

Owning the key elements of brand strategy, identifying growth opportunities & building strong plans to deliver against them.

Supporting the development of business strategy and planning, including the execution of an active home baking category strategy with major customers.

Leading the implementation of a new brand positioning and building a new brand comms approach.

Working closely with the sales & commercial teams to ensurealignment on brand and customer strategy. Monitoring customer performance and building appropriate marketing plans.

Working with internal teams and agency partners to develop the right mix of communication channels for the brand, leveraging insight to meet brand objectives and setting appropriate campaign KPI’s.

Leading internal resources and external agencies to deliver communication and activation plans, ensuring that they are carried out to a high standard and that effectiveness measures are in place.

Managing the EPD and NPD pipelines, including structural and design packaging evolution.

Understanding the key levers that effect value, regularly monitoring market and competitor activity. Reviewing promotional effectiveness and sharing promotional guidelines within the commercial team.

Leading the management of a brand P&L, identifying possible issues and managing cross functional teams to deliver the commercial plan and marketing spend in line with budget.

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Are you the right person for this role?

Robust experience in FMCG brand management is key for this role, almost certainly with some experience in the food & drink sector.  You’ll be able to hit the ground running, with a track record of driving brand growth, thinking creatively and passionatelyabout your brands - pushing new ideas and approaches, challenging the status quo and approaching all you do with curiosity and an instinctive grasp of what is likely to excite consumers and shoppers. We’re looking for someone with:

Experience of working on brands in a fast-paced commercial environment with a track record of success driving brand growth and new initiatives.

Strong data analysis skills, using multiple sources to generate actionable insights.

Proven ability to manage and influence internal and external stakeholders to drive projects through the business.

Commercially astute with a thorough understanding of P&L principles and able to articulate brand profit performance within the business.

Proven ability to hit the ground running with tenacity, energy and curiosity to drive the task and the team.

Excellent people skills to build strong relationships with key internal and external stakeholders as well as agency partners across design, digital, social, ATL and media.

Confidence in championing your brands across the business to ensure they remain high on the company agenda and that stakeholders are both aware and in support of key brand initiatives.

If you are excited by this challenge, talk to me now.  Contact: Adam Tarsh at adam@tarshpartnership.co.uk

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