Shopper Marketing Manager – Major Food Brand

c.£40K - £45K plus benefits package

Peterborough Area - Agile/Flexible Working

TP885652

Agile/Flexible working with 1-2 days/week office based

Exciting and challenging opportunity to bring your FMCG shopper marketing skills, energy and commercial savvy to this hugely well-known food business, part of a multinational food company with multiple brands.

With experience in shopper, customer or perhaps brand marketing, or maybe in an agency role, this is a super opportunity to bring your creativity and commercial savvy to a challenging new role driving shopper strategy and activation across the grocery trade.  Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans.  We’re looking for a talented, hands-on and ambitious person to join the team; someone who will play a key role in delivering the brand, category and customer strategic priorities, by building and executing bespoke customer activation plans for the shopper journey, in-store and on-line.  This is a great opportunity to gain real autonomy and hands-on responsibility, working on a brand used in tens of millions of kitchens across the UK.

Key Responsibilities include:

Strategic

Supporting the development and implementation of holistic Shopper Marketing plans and Joint (Customer) Marketing Plans for key retailers.

Ownership and delivery of full through the line strategic & targeted solutions through a clearly defined Shopper Marketing Strategy

Building strong agency links and understanding the latest merchandising options that are available within each retailer.

Developing a deep understanding of shoppers and retailers, their behaviour and attitudes towards to the categories in which the company operates.

Customer & Shopper

Supporting the development and activation of customer strategies with bespoke activation plans, working alongside the commercial team.

Supporting the development of customer Joint Marketing & Business Plans to build customer relationships and engagement.

Partnering with Finance and Marketing to develop a ROI process, using this to prioritise and measure activity.

Supporting the brand team to ensure the most effective shopper activation plans are developed, supporting budget negotiations.

Developing high-quality and compelling selling stories for the trading teams for all branded initiatives.

Category Activations

Championing seasonal events in-store, including category understanding and shopper activation through the line, working closely with the Category Management team.

Championing the voice of the shopper internally to ensure all shopper activations meet business objectives.

Using Nielsen and retailer EPOS data to understand the ROI of shopper activations and promotions.

Marketing

Developing close working relationships with the Marketing team to ensure all shopper plans are aligned with brand objectives.

Gaining a robust understanding of optimal shopper marketing tools and techniques for each of the brands.

Working in partnership with the Digital Shopper Marketing Manager to ensure seamless customer execution on-line.

Are you the right person for this role?

This role is a fantastic opportunity for someone looking to develop their career in FMCG, with lots of potential for growth for the Shopper Marketing function and for personal career development.

- Robust shopper, customer or category marketing experience working on major FMCG brands, ideally with experience of retail and on-line shopper campaigns.

- A solid understanding of the full shopper journey and key touchpoints.

- High level of attention to detail.

- Commercial savvy and a good grasp of the grocery retail environment.

- Excellent communication skills, able to build rapport quickly and influence internally and externally.

- Strong team player with a can-do attitude and drive for achievement

- Confident and capable of operating at all levels – a good team player and self-starter.

If you are excited by this challenge, talk to us now.  This is a great opportunity to bring your skills, experience and flair to an exciting and challenging role, in which you will be able to make a significant on the business.  Contact: Adam Tarsh at adam@tarshpartnership.co.uk

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