Tarsh Recommends: The best podcasts for UK marketers
The popularity of podcasts is soaring in the UK; the number of people who listen to one each week has almost doubled in five years to 11% of adults and 23% have listened to a podcast in the past month. From TED talks, in-depth investigative journalism, and BBC comedy shows, there is a huge range of programs now available covering every conceivable subject.
Podcasts are a great way to deliver information and entertainment in bite-size chunks. They can be listened to while commuting or doing housework and fit into our busy lives.
There’s a lot of podcasts aimed at marketing professionals out there, but many are from American creators, concentrating on US markets and brands and full of Americanisms. Below are five of the best UK podcasts that will help you keep up with the latest developments in marketing.
Marketing Week Podcast
Marketing Week is a UK-based magazine and website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry. It’s one of the UK’s most trusted and authoritative voices on the marketing industry.
In the podcast, Marketing Week’s award-winning editorial team discuss key topics with leading industry voices. You can listen to the latest analysis and interviews with some of the biggest names in marketing.
Marketing Development Podcast
This interview-led podcast is hosted by Pete Everitt, a UK agency owner and digital entrepreneur with more than ten years of operational online business experience.
The podcast aims to help marketing consultants and marketing professionals develop their company and career. It covers marketing strategies, delivering results and proving your worth to your clients or employers, through interviews with marketers, business owners and leading industry experts.
The Spectacular Marketing Podcast
The podcast is presented by Mark McCulloch, previously marketer at Pret a Manger, YO! Sushi, Barclaycard and lastminute.com and current Founder and CEO of WE ARE Spectacular, a London based Brand and Marketing agency.
Billed as a brand, marketing, digital and social podcast for the food and drink industry (and beyond), this weekly podcast features a mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing.
Internet Marketing Podcast
This podcast is created by SiteVisibility, a digital marketing agency based in Brighton and founders of BrightonSEO, Europe’s largest free search marketing conference. The podcast is produced & co-hosted by podcast veteran Andy White, together with the SiteVisability team of experts.
With over 350 episodes, the podcast includes insider tips and practical advice on how to get the best from digital and search engine marketing. The presenters share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. They’ve also interviewed some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferris and Google endorsed analytics expert Avinash Kaushik.
The Marketing Menu
This podcast is a collaborative adventure between Nicky Matthews and Liz Gordon, two highly experienced marketers on a mission to demystify marketing terminology and offer accessible advice on business marketing.
The bi-weekly podcast is full of real life, practical examples on how to implement simple but effective marketing ideas. It’s jargon free, easy to understand and packed with effective tips and tricks.
Have we missed out your favourite marketing podcast? Let us know what podcasts have helped you in your career.
Note: The Tarsh Partnership periodically recommend products or services we think may be useful to our network of marketers. We do not receive any fees for recommendations or purchases.