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  • Made to Stick
    Tarsh Partnership Marketing
    By Chip Heath and Dan Heath Have you ever wondered why conspiracy theories, urban legends and bogus health scares spread quickly and easily around the world, while businesses, politicians, academics and journalists can struggle to get their important and factual stories read and shared? Made to Stick looks
  • Marketing Salaries 2018: How much should your next job pay?
    Louis Williamson
    Marketing Manager is at number one in Glassdoor’s 2018 25 Best Jobs in the UK report. The report is calculated by combining three factors: number of job openings; salary; and overall job satisfaction, giving Marketing Managers an overall job score of 4.5/5. One of the key attractions of
  • How large brands can sprint to marketing success
    Adam Tarsh
    At a recent conference, Daniela Simpson, a highly experienced FMCG marketer at Ferrero USA, called on large brands to think more like start-ups and become more agile in their approach to marketing innovation. One of her key recommendations to drive innovation and sustain the modern marketing function was
  • Is August actually the best time to recruit?
    Janine Darley
    August has traditionally been seen as the worst month for recruitment and it’s thought that candidates are far more interested in planning their holidays than looking for a new job. But companies still need to hire skilled marketing talent. For those employers looking to hire in August, the
  • IFTTT
    Tarsh Partnership Marketing
    IFTTT (If This Then That) is an incredibly useful free online tool that lets you easily connect services, apps or devices to create automated actions, without knowing any code. You can choose from hundreds of different tools and social media networks, which makes it great for busy marketers
  • What do I need to get an FMCG Brand Manager job?
    Janine Darley
    At The Tarsh Partnership, we see hundreds of candidates with excellent marketing backgrounds each year who tell us they would like to move into an FMCG Brand Manager job. It’s easy to see why FMCG marketing is so attractive; many people like the idea of working with leading
  • Does marketing have a diversity problem?
    Louis Williamson
    The marketing and advertising sector is evolving extremely rapidly with an influx of new technology and an increased focus on data rather than pure creativity. One of the key challenges the industry faces is attracting the next generation of marketers and, in an industry not renowned for its
  • Do you follow your gut when hiring?
    Adam Tarsh
    Imagine you’re interviewing a candidate and things are going well. They are friendly, dressed well and presentable and answer your questions confidently and articulately. You feel there’s definitely a rapport between you and are increasingly certain you’ve got the right person. However, as soon as they start in
  • Smart Ways to Shortlist Marketing Candidates
    Tarsh Partnership Marketing
    This free guide from The Tarsh Partnership will help you find the right fit for your marketing vacancy with these innovative recruitment techniques. Including: • The problem with interviewing candidates • Why employers are searching for new ways to shortlist candidates as a priority • The best &
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