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  • What do I need to get an FMCG Brand Manager job?
    Janine Darley
    At The Tarsh Partnership, we see hundreds of candidates with excellent marketing backgrounds each year who tell us they would like to move into an FMCG Brand Manager job. It’s easy to see why FMCG marketing is so attractive; many people like the idea of working with leading
  • Does marketing have a diversity problem?
    Louis Williamson
    The marketing and advertising sector is evolving extremely rapidly with an influx of new technology and an increased focus on data rather than pure creativity. One of the key challenges the industry faces is attracting the next generation of marketers and, in an industry not renowned for its
  • Do you follow your gut when hiring?
    Adam Tarsh
    Imagine you’re interviewing a candidate and things are going well. They are friendly, dressed well and presentable and answer your questions confidently and articulately. You feel there’s definitely a rapport between you and are increasingly certain you’ve got the right person. However, as soon as they start in
  • Smart Ways to Shortlist Marketing Candidates
    Tarsh Partnership Marketing
    This free guide from The Tarsh Partnership will help you find the right fit for your marketing vacancy with these innovative recruitment techniques. Including: • The problem with interviewing candidates • Why employers are searching for new ways to shortlist candidates as a priority • The best &
  • The Choice Factory
    Tarsh Partnership Marketing
    By Richard Shotton In order to influence how consumers make purchasing decisions, you need to understand what influences their choices. Marketing Week columnist and Deputy Head of Evidence at Manning Gottlieb OMD Richard Shotton claims that there are 25 key biases that affect consumer purchases, which marketers and
  • Want to progress your career in marketing? Make sure you have the four Cs.
    Louis Williamson
    Recruiters are often accused of simply ticking boxes; that is, matching skills and experience on a candidate’s CV to a client’s job specification, without taking the time to really evaluate how well a jobseeker will work in the role. For unsuccessful applicants, it can be particularly frustrating to
  • Is data killing creativity in marketing?
    Adam Tarsh
    The evolution of digital marketing, driven by developments in technology and communications, has given marketers access to more data about their campaigns than ever before. While it may seem that the more information the better, many marketers now feel that creativity is being overwhelmed by an ocean of
  • How employee volunteering can help you recruit and retain staff
    Janine Darley
    Volunteers’ Week takes place on the 1st – 7th June each year; celebrating the impact that volunteers make across the UK. This is an ideal time to look at introducing employee volunteering into your organisation’s CSR programme and how it can boost employee engagement and attraction, as well
  • Google Trends
    Tarsh Partnership Marketing
    Google Trends is a free tool based on the Google search engine that shows how often search terms are entered in various regions and languages. It can show you which topics are trending, lets you compare different terms and displays related queries. Although the tool was originally designed
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