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  • Bigger than This: How to turn any venture into an admired brand
    Tarsh Partnership Marketing
    By Fabian Geyrhalter Following his #1 bestselling book, “How to Launch a Brand”, Fabian Geyrhalter returns with an entertaining look at how today’s companies can create brands that resonate with their customers and result in a loyal following. Concentrating on commodity products such as office supplies, socks, shoes
  • Interview tips – What’s your biggest weakness?
    Louis Williamson
    Some years back, when I was working as a Retail Category Manager, I was interviewing for a retail analysis role. It was a promotion and the salary was attractive, but it was a job I wanted for all the wrong reasons. My motivations were personal, rather than professional,
  • Should marketers be specialists or generalists?
    Adam Tarsh
    From influencer marketing to branding, or web design to account-based marketing, there are a bewildering number of specialisms within marketing (one blogger counted 131 different kinds) and the arrival of new technologies is adding new subsets of marketing all the time. This makes it very difficult for marketers
  • 3 Ways to Improve Flexible Working in your Organisation
    Louis Williamson
    The results of the Tarsh Partnership’s 2018 Flexible Working Survey are out now and they clearly show that employers are failing to meet the expectations of marketing professionals around flexible working opportunities. The number of UK vacancies is continuing to rise, but with unemployment at its lowest since
  • Flexible Working in the UK Marketing Sector
    Tarsh Partnership Marketing
    The results of the Tarsh Partnership’s 2018 Flexible Working Survey clearly show that employers are failing to meet the expectations of marketing professionals around flexible working opportunities. https://www.tarshpartnership.co.uk/wp-content/uploads/2018/10/flexible-working-stats.mp4 Download the full results to find out about: Current opportunities for flexible working in the marketing sector Which flexible working
  • Tarsh Recommends: Crazy Egg
    Tarsh Partnership Marketing
    Crazy Egg is a very popular heatmapping tool which shows marketers which parts of their website work and which don’t in an easy to use and understand visual format. Crazy Egg uses mouse-tracking technology to map where your visitors come from and how they interact with your site.
  • Winning LinkedIn profile tips for marketers (video)
    Alex Hooper
    When you’re considering moving roles, one of the best ways to start is by polishing up your LinkedIn profile. With over 21 million users in the UK, LinkedIn is the largest professional network and employers constantly use it to find and vet new employees. Our video will go through
  • Is FMCG still the best place for marketers to start a career?
    Louis Williamson
    The FMCG sector has traditionally been thought of as the best place for entry-level marketers to start their careers, as it gives marketers a solid foundation in fundamental marketing skills and experience of working with household brands that is invaluable on a CV. However, there is a new
  • Too good to hire? Don’t overlook overqualified candidates.
    Adam Tarsh
    It is fairly common for an employer to receive CVs from ‘overqualified’ candidates, who have more education, skills or experience than the role requires. The traditional approach has been to automatically reject these candidates as too ‘risky’, even if they would certainly be able to handle the role.
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