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  • Is AI really the future of recruitment?
    Louis Williamson
    We are currently experiencing a fourth industrial revolution; one in which technologies such as the Internet of Things, robotics, virtual reality and artificial intelligence (AI) are changing the way we live and work. AI is increasingly becoming a key part of complex systems, from Siri and Cortana and
  • Do your working practices reflect your brand?
    Andrea Forton
    In today’s crowded market, one of the most successful ways to make your brand stand out is to make it more relevant to your customers. All brands are ultimately powered by the people who work for them and if your workforce reflects your target audience, you are far
  • Bigger than This: How to turn any venture into an admired brand
    Tarsh Partnership Marketing
    By Fabian Geyrhalter Following his #1 bestselling book, “How to Launch a Brand”, Fabian Geyrhalter returns with an entertaining look at how today’s companies can create brands that resonate with their customers and result in a loyal following. Concentrating on commodity products such as office supplies, socks, shoes
  • Interview tips – What’s your biggest weakness?
    Louis Williamson
    Some years back, when I was working as a Retail Category Manager, I was interviewing for a retail analysis role. It was a promotion and the salary was attractive, but it was a job I wanted for all the wrong reasons. My motivations were personal, rather than professional,
  • Should marketers be specialists or generalists?
    Adam Tarsh
    From influencer marketing to branding, or web design to account-based marketing, there are a bewildering number of specialisms within marketing (one blogger counted 131 different kinds) and the arrival of new technologies is adding new subsets of marketing all the time. This makes it very difficult for marketers
  • 3 Ways to Improve Flexible Working in your Organisation
    Louis Williamson
    The results of the Tarsh Partnership’s 2018 Flexible Working Survey are out now and they clearly show that employers are failing to meet the expectations of marketing professionals around flexible working opportunities. The number of UK vacancies is continuing to rise, but with unemployment at its lowest since
  • Flexible Working in the UK Marketing Sector
    Tarsh Partnership Marketing
    The results of the Tarsh Partnership’s 2018 Flexible Working Survey clearly show that employers are failing to meet the expectations of marketing professionals around flexible working opportunities. https://www.tarshpartnership.co.uk/wp-content/uploads/2018/10/flexible-working-stats.mp4 Download the full results to find out about: Current opportunities for flexible working in the marketing sector Which flexible working
  • Tarsh Recommends: Crazy Egg
    Tarsh Partnership Marketing
    Crazy Egg is a very popular heatmapping tool which shows marketers which parts of their website work and which don’t in an easy to use and understand visual format. Crazy Egg uses mouse-tracking technology to map where your visitors come from and how they interact with your site.
  • Winning LinkedIn profile tips for marketers (video)
    Alex Hooper
    When you’re considering moving roles, one of the best ways to start is by polishing up your LinkedIn profile. With over 21 million users in the UK, LinkedIn is the largest professional network and employers constantly use it to find and vet new employees. Our video will go through
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