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  • How to organise your to-do list
    Tarsh Partnership Marketing
    Advances in technology and marketing tools mean that it’s now possible for marketers to handle more tasks in less time, but that doesn’t mean that they’re any less busy. Most marketers are constantly bombarded with a series of things to do; planning multiple future campaigns, analysing the results
  • How to hire a… Digital Marketing Manager
    Tarsh Partnership Marketing
    If you’re planning to hire a new Brand Manager, it can be tricky to know how to evaluate candidates, particularly if you’re not a marketer yourself. This free guide will help you to build a job description or set criteria for comparing candidates. Including: typical responsibilitiesqualifications & educationexperience
  • How marketers can develop their soft skills
    Louis Williamson
    If asked to think about their key skills, it’s natural for marketers to start off with something concrete, like digital marketing abilities, branding skills, campaign management or data analysis. This kind of ‘hard’ skill is very important, but there is another set of abilities that are just as
  • What makes a super brand?
    Adam Tarsh
    Superbrands, the world’s largest independent arbiter of branding, has just published their 2019 list of Britain’s strongest brands. Leading the ratings for the second year in a row is LEGO, followed by other well-established household names. What makes a super brand and how can this be applied to
  • Are reference checks still necessary?
    Louis Williamson
    Reference checking is traditionally seen as the last stage of the recruitment process; the final hoop to go through before you can make a formal offer to the candidate. Many employers simply don’t bother checking references – only 62% of HR professionals believe you should conduct reference checks
  • How to hire a… Brand Manager
    Tarsh Partnership Marketing
    If you’re planning to hire a new Brand Manager, it can be tricky to know how to evaluate candidates, particularly if you’re not a marketer yourself. This free guide will help you to build a job description or set criteria for comparing candidates. Including: typical responsibilitiesqualifications & educationexperience
  • Tarsh Recommends: The best podcasts for UK marketers
    Tarsh Partnership Marketing
    The popularity of podcasts is soaring in the UK; the number of people who listen to one each week has almost doubled in five years to 11% of adults and 23% have listened to a podcast in the past month. From TED talks, in-depth investigative journalism, and BBC
  • Cover Letters Dos and Don’ts
    Janine Darley
    Cover letters are one of the most important parts of the application process, but many candidates write them as an afterthought, despite spending hours perfecting their CV. For marketing jobseekers, this is particularly ironic, as the cover letter is your chance to set out your shop window and
  • How embracing neurodiversity could give you a competitive advantage
    Louis Williamson
    Diversity is a hot topic at the moment. Employers of all types and sizes have been introducing policies designed to promote diversity and inclusion and ensure that gender, ethnicity, sexuality and disability are no barriers to being hired. However, one area that is still being neglected in recruitment
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