Marketing qualifications
What's Happening

What’s the real value of a marketing qualification?

According to Marketing Week’s 2019 Career and Salary Survey, more than half of marketers (53.8%) do not have any kind
What makes a brand super?
What's Happening

What makes a super brand?

Superbrands, the world’s largest independent arbiter of branding, has just published their 2019 list of Britain’s strongest brands. Leading the
Neurodiversity
Recruitment Advice, What's Happening

How embracing neurodiversity could give you a competitive advantage

Diversity is a hot topic at the moment. Employers of all types and sizes have been introducing policies designed to
Lean marketing
What's Happening

Lean Marketing: what marketing teams can learn from startups

New marketing channels, technologies and tools have given marketers more opportunities than ever before, but there are also more demands
Is the CMO role doomed?
What's Happening

Is the CMO role doomed?

In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position
Motivating marketers
Recruitment Advice, What's Happening

How to motivate your team to be marketing superheroes

Many workplaces experience a post-Christmas slump in morale when the celebrations are over, but it’s still cold and dark. The
What's Happening

Top Articles of 2018 from the Tarsh Partnership

Each week, the Tarsh Partnership publishes an article about careers, recruitment or trends in the UK marketing sector. Below are
AI in recruitment
What's Happening

Is AI really the future of recruitment?

We are currently experiencing a fourth industrial revolution; one in which technologies such as the Internet of Things, robotics, virtual