Is the CMO role doomed?

In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position from their C-Suite. Instead they are choosing to merge the marketing function into a more commercially-focussed role, such as Chief Data Officer, Chief Revenue Officer or Chief Commercial Officer. So why have these household names

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Top Articles of 2018 from the Tarsh Partnership

Each week, the Tarsh Partnership publishes an article about careers, recruitment or trends in the UK marketing sector. Below are our most popular articles from 2018. We hope you find them useful! Career Advice Articles Infographic: Writing the Perfect Marketing CV What do I need to get an FMCG Brand Manager job? Marketing Salaries 2018:

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Is AI really the future of recruitment?

We are currently experiencing a fourth industrial revolution; one in which technologies such as the Internet of Things, robotics, virtual reality and artificial intelligence (AI) are changing the way we live and work. AI is increasingly becoming a key part of complex systems, from Siri and Cortana and driverless cars, to assessing credit application and

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Should marketers be specialists or generalists?

From influencer marketing to branding, or web design to account-based marketing, there are a bewildering number of specialisms within marketing (one blogger counted 131 different kinds) and the arrival of new technologies is adding new subsets of marketing all the time. This makes it very difficult for marketers entering the sector to know where to

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