Is the CMO role doomed?

In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position from their C-Suite. Instead they are choosing to merge the marketing function into a more commercially-focussed role, such as Chief Data Officer, Chief Revenue Officer or Chief Commercial Officer. So why have these household names

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Top Articles of 2018 from the Tarsh Partnership

Each week, the Tarsh Partnership publishes an article about careers, recruitment or trends in the UK marketing sector. Below are our most popular articles from 2018. We hope you find them useful! Career Advice Articles Infographic: Writing the Perfect Marketing CV What do I need to get an FMCG Brand Manager job? Marketing Salaries 2018:

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