Tarsh Recommends: LastPass

Almost every website or online tool you use these days requires registration, which means lots of passwords to remember. Although there’s stacks of guidance on creating secure passwords, chances are if a password is truly secure, you’ll never remember it. We either tend to write passwords down or use variations on the same password for

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Bigger than This: How to turn any venture into an admired brand

By Fabian Geyrhalter Following his #1 bestselling book, “How to Launch a Brand”, Fabian Geyrhalter returns with an entertaining look at how today’s companies can create brands that resonate with their customers and result in a loyal following. Concentrating on commodity products such as office supplies, socks, shoes and fish, that could find it hard

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Made to Stick

By Chip Heath and Dan Heath Have you ever wondered why conspiracy theories, urban legends and bogus health scares spread quickly and easily around the world, while businesses, politicians, academics and journalists can struggle to get their important and factual stories read and shared? Made to Stick looks at why some ideas thrive while others

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IFTTT

IFTTT (If This Then That) is an incredibly useful free online tool that lets you easily connect services, apps or devices to create automated actions, without knowing any code. You can choose from hundreds of different tools and social media networks, which makes it great for busy marketers who are looking for ways to automate

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The Choice Factory

By Richard Shotton In order to influence how consumers make purchasing decisions, you need to understand what influences their choices. Marketing Week columnist and Deputy Head of Evidence at Manning Gottlieb OMD Richard Shotton claims that there are 25 key biases that affect consumer purchases, which marketers and advertisers can use to adapt their products

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