Marketing is a professional that is evolving extremely rapidly, and developing technologies, thoughts and ideas are regularly opening up new ways to communicate with our customers. Marketers need to be constantly up to date with the latest strategies, tools and ideas, as well as competitor developments and market trends. Marketing magazines, whether you read the
Advances in technology and marketing tools mean that it’s now possible for marketers to handle more tasks in less time, but that doesn’t mean that they’re any less busy. Here are the Tarsh Partnership’s top tips for managing your to do list and staying in control.
The popularity of podcasts is soaring in the UK; the number of people who listen to one each week has almost doubled in five years to 11% of adults and 23% have listened to a podcast in the past month. From TED talks, in-depth investigative journalism, and BBC comedy shows, there is a huge range
by Alina Wheeler Now in its fifth edition, this bestselling classic is an extremely useful tool for anyone working to create a brand strategy or identity. It is a complete resource of the tools needed for branding success, from research, strategy, design, launch and management, plus many best practice case studies, making it suitable for
Having a really good job description is in the interests of both employer and candidates, as it discourages unsuitable candidates from applying for a role and wasting everyone’s time. Having a detailed job description: Attracts more suitable candidates Helps you to create enticing job ads and appropriate interview questions Establishes responsibilities for the role right
Seth Godin is a founder of two companies (Squidoo and Yoyodyne), bestselling author of 18 books, writer of one of the most popular blogs in the world and inspirational speaker on marketing and leadership. This book encapsulates the core of his marketing ideas in one accessible package. Marketing has traditionally been about identifying the largest