How to hire a… Brand Manager

If you’re planning to hire a new Brand Manager, it can be tricky to know how to evaluate candidates, particularly if you’re not a marketer yourself. This free guide will help you to build a job description or set criteria for comparing candidates. Including: typical responsibilities qualifications & education experience & skills required salary ranges

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Designing Brand Identity

by Alina Wheeler Now in its fifth edition, this bestselling classic is an extremely useful tool for anyone working to create a brand strategy or identity. It is a complete resource of the tools needed for branding success, from research, strategy, design, launch and management, plus many best practice case studies, making it suitable for

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