In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position from their C-Suite. Instead they are choosing to merge the marketing function into a more commercially-focussed role, such as Chief Data Officer, Chief Revenue Officer or Chief Commercial Officer. So why have these household names
It’s becoming increasingly common for marketers to switch from agency to client-side roles, but it can be tricky to manage. Here are Tarsh’s top tips for making the switch.
We are currently experiencing a fourth industrial revolution; one in which technologies such as the Internet of Things, robotics, virtual reality and artificial intelligence (AI) are changing the way we live and work. AI is increasingly becoming a key part of complex systems, from Siri and Cortana and driverless cars, to assessing credit application and
In today’s crowded market, one of the most successful ways to make your brand stand out is to make it more relevant to your customers. All brands are ultimately powered by the people who work for them and if your workforce reflects your target audience, you are far more likely to be able to understand
Some years back, when I was working as a Retail Category Manager, I was interviewing for a retail analysis role. It was a promotion and the salary was attractive, but it was a job I wanted for all the wrong reasons. My motivations were personal, rather than professional, and my heart really wasn’t fully in
The results of the Tarsh Partnership’s 2018 Flexible Working Survey are out now and they clearly show that employers are failing to meet the expectations of marketing professionals around flexible working opportunities. The number of UK vacancies is continuing to rise, but with unemployment at its lowest since 1975, severe candidate shortages are causing starting