Diversity is a hot topic at the moment. Employers of all types and sizes have been introducing policies designed to promote diversity and inclusion and ensure that gender, ethnicity, sexuality and disability are no barriers to being hired. However, one area that is still being neglected in recruitment is neurodiversity and those employers who can
A purple squirrel is a term from the recruitment industry used to describe a job candidate with exactly the right education, qualifications, experience and skill set to perfectly fit a role’s requirements. A purple squirrel candidate should be able to pick up a role with no training and no downtime. Sounds too good to be
In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position from their C-Suite. Instead they are choosing to merge the marketing function into a more commercially-focussed role, such as Chief Data Officer, Chief Revenue Officer or Chief Commercial Officer. So why have these household names
It’s becoming increasingly common for marketers to switch from agency to client-side roles, but it can be tricky to manage. Here are Tarsh’s top tips for making the switch.
We are currently experiencing a fourth industrial revolution; one in which technologies such as the Internet of Things, robotics, virtual reality and artificial intelligence (AI) are changing the way we live and work. AI is increasingly becoming a key part of complex systems, from Siri and Cortana and driverless cars, to assessing credit application and
In today’s crowded market, one of the most successful ways to make your brand stand out is to make it more relevant to your customers. All brands are ultimately powered by the people who work for them and if your workforce reflects your target audience, you are far more likely to be able to understand