Are you chasing purple squirrels?

A purple squirrel is a term from the recruitment industry used to describe a job candidate with exactly the right education, qualifications, experience and skill set to perfectly fit a role’s requirements. A purple squirrel candidate should be able to pick up a role with no training and no downtime. Sounds too good to be

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Is the CMO role doomed?

In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position from their C-Suite. Instead they are choosing to merge the marketing function into a more commercially-focussed role, such as Chief Data Officer, Chief Revenue Officer or Chief Commercial Officer. So why have these household names

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Is AI really the future of recruitment?

We are currently experiencing a fourth industrial revolution; one in which technologies such as the Internet of Things, robotics, virtual reality and artificial intelligence (AI) are changing the way we live and work. AI is increasingly becoming a key part of complex systems, from Siri and Cortana and driverless cars, to assessing credit application and

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