Do you follow your gut when hiring?

Imagine you’re interviewing a candidate and things are going well. They are friendly, dressed well and presentable and answer your questions confidently and articulately. You feel there’s definitely a rapport between you and are increasingly certain you’ve got the right person. However, as soon as they start in the role it’s obvious that they are

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Is data killing creativity in marketing?

The evolution of digital marketing, driven by developments in technology and communications, has given marketers access to more data about their campaigns than ever before. While it may seem that the more information the better, many marketers now feel that creativity is being overwhelmed by an ocean of data. A study of 250 in-house marketing

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