What makes a super brand?

Superbrands, the world’s largest independent arbiter of branding, has just published their 2019 list of Britain’s strongest brands. Leading the ratings for the second year in a row is LEGO, followed by other well-established household names. What makes a super brand and how can this be applied to any product or service? What is a

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An effective onboarding checklist for marketers

Onboarding is the process of welcoming a new employee to your company and ensuring they acquire the knowledge and skills they need. An induction should cover their specific tasks and responsibilities, but also the company’s values and working culture. Temps and freelancers also need effective onboarding to perform well. It’s important to have a good

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