Top Articles of 2018 from the Tarsh Partnership

Each week, the Tarsh Partnership publishes an article about careers, recruitment or trends in the UK marketing sector. Below are our most popular articles from 2018. We hope you find them useful! Career Advice Articles Infographic: Writing the Perfect Marketing CV What do I need to get an FMCG Brand Manager job? Marketing Salaries 2018:

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Should marketers be specialists or generalists?

From influencer marketing to branding, or web design to account-based marketing, there are a bewildering number of specialisms within marketing (one blogger counted 131 different kinds) and the arrival of new technologies is adding new subsets of marketing all the time. This makes it very difficult for marketers entering the sector to know where to

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How large brands can sprint to marketing success

At a recent conference, Daniela Simpson, a highly experienced FMCG marketer at Ferrero USA, called on large brands to think more like start-ups and become more agile in their approach to marketing innovation. One of her key recommendations to drive innovation and sustain the modern marketing function was implementing a sprint process. So what exactly

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