Non-Obvious 2018 Edition: How To Predict Trends and Win The Future
By Rohit Bhargava
Rohit Bhargava is a ‘trend curator’, marketing expert and author of five bestselling books. His insights into future trends have been used by some of the biggest companies and brands in the world, including Intel, Under Armour and the World Bank.
Non-Obvious 2018 is the 8th edition of his Wall Street Journal bestselling book predicting upcoming non-obvious trends that most trend predictors miss and teaching readers how to find unexpected solutions to critical business problems.
For example, what secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?
Non-Obvious 2018 features 15 new trends, such as Ungendered, Manipulated Outrage or Disruptive Distribution, across 5 categories (Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design, and Economics & Entrepreneurship).
Read by business insiders across the world, this book can help you to develop non-obvious ways of thinking, which will let you see what others miss and make a bigger impact. Having an insight into current and future trends in extremely valuable to marketers when building their strategy, and previous editions of Non-Obvious have consistently appeared on lists of the best marketing books.
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1. Being curious means asking questions about why things work the way they do, and embracing unfamiliar situations or topics with a sense of wonder. 2. Being observant means training yourself to see the details that most others often miss. 3. Being fickle means capturing ideas without feeling the need to fully understand or analyze them in that moment. 4. Being thoughtful means taking the time to reflect on a point of view and share it in a considered way. 5. Being elegant means developing your ability to describe a concept in a beautiful and simple way for easy understanding.
― Rohit Bhargava, Non-Obvious
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